ON A MISSION TO LEAVE THE WORLD BETTER THAN WE FOUND IT.
Just be nice is a social movement fueled by action.
Being nice is a choice, and we exist to help encourage/remind others to make that choice, even when it's not the easy one to make.
We don't define our merchandise as the goods we sell, we consider them the tools we use
to spread our good message.
With that in mind, we create each item
to be good to look at, fun to wear and inspiring for others to join our movement of nice-ness.