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Just Be Nice was born over 20 years ago in Tampa, Florida by its founder George Mason, who swore that the message came to him in a dream. From that day until the day he passed in 2008, it was his daily mission to wake up, put on a JBN t-shirt and plaster the message anywhere and everywhere he could. He put stickers on bus stops, park benches, cop cars, shelves in grocery stores – spreading the constant reminder to be nice consumed every part of his life. After he passed, his two daughters, Finley and Kat, decided to carry on the JBN torch to help push the message forward, and although George is gone, the practice has remained the same – spread a little niceness one day at a time.


Just be nice is a social movement fueled by action.

Being nice is a choice, and we exist to help encourage/remind others to make that choice, even when it's not the easy one to make.

It's that simple...





cody pourier



Dwane Knight

chief financial officer


Lindsey Higo

Customer Engagement Officer

Colby Joe Hunt

Lead Creative Director

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